Content Marketing is usually overlooked as a valuable marketing medium. Most small businesses believe that everyone suffers from”Information Overload” and so this method of marketing may be less significant. But nothing is further from the truth.
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In short, it’s all about creating content that your customers are excited to consume, and that positions you as their go-to expert source for more of the same. Great content educates and drives the sales funnel.
Content marketing strategy, then, is how you get there.
If you do not have a content marketing strategy as part of your marketing mix, then you are missing out on a HUGE opportunity to engage with your customers and build relationships that will drive loyalty years into the future.
Let us help you figure out what you need. Connect with us here for a free discovery session.