HENRY LANCASTER II
Henry Lancaster II is a former lobbyist and business owner, passionate advocate for environmental issues, social justice issues, public policy, human rights, and everything Jazz. When his business partner decided to retire, Henry was faced with the opportunity to rebrand himself and the work that he was so passionate about.
The Challenge
Henry had been operating as part of a dynamic consulting duo - Lancaster and Craig. The challenge was to construct Henry's own personal brand without losing the goodwill that had been built up over the years with Lancaster and Craig.
What We Did
We spent some time interviewing Henry to understand his philosophies and to start developing what his brand profile should look like. We also researched his online and offline reputation and projects that he was involved in so we could incorporate them into his renewed online profile. We created new social media banners for Twitter and LinkedIn and ensured that these platforms were consistently updated with his blog posts, articles and podcasts. We also ensured that the profiles and website was optimized for searches from Google and LinkedIn.
What We Achieved
After launching Henry's revised brand, his articles started to reach a much wider audience, as far away as Australia.